Executive Presence & Speak With Authority

Build genuine executive presence and speak with authority without faking it. Psychology-backed strategies to eliminate imposter syndrome, build confidence, speak with authority, command attention and respect, and lead with purpose, without self-doubt or burnout for women in corporate leadership.

Dr Sarah Alsawy-Davies

11/3/20252 min read

end imposter syndrome, speak with confidence, executive leadership coaching woman
end imposter syndrome, speak with confidence, executive leadership coaching woman

How to Overcome Imposter Syndrome as a Woman in Leadership

You’ve achieved success, respect, and responsibility — yet there’s a quiet fear that one day someone will “find you out.”
That voice questioning whether you really belong at the table, even after years of proof, is not a reflection of your ability. It’s the hallmark of imposter syndrome — a psychological pattern that keeps even the most accomplished women playing smaller than they truly are.

But here’s the truth: imposter syndrome isn’t a confidence issue. It’s an identity mismatch.

Why Imposter Syndrome Hits High-Achieving Women the Hardest

Research shows that women in senior leadership experience imposter feelings up to 70% more frequently than their male counterparts.
The reason isn’t lack of skill — it’s social conditioning. From an early age, women are praised for being good, not for being bold. By the time they reach senior positions, many have learned to equate safety with perfection and acceptance with over-delivering.

The result?
Every promotion, every board meeting, every moment of visibility unconsciously triggers, “Who am I to be here?”

Why Traditional Confidence Tips Don’t Work

Most advice around imposter syndrome — “fake it till you make it,” “just think positive” — treats symptoms, not causes.
These methods rely on behavioural change (forcing confident actions) rather than identity change (becoming the person for whom confidence is natural).

Until your internal identity aligns with your external success, imposter thoughts will always find a way back in.

The Psychology Behind the Shift

Imposter syndrome is rooted in the brain’s threat system. When your identity doesn’t recognise your current level of success, your brain reads visibility as danger.
The work, therefore, isn’t about fighting fear — it’s about updating who you believe you are.

Through Executive Identity Coaching, we use evidence-based psychology to help high-achieving women:

  • Reprogram limiting identity beliefs

  • Build calm confidence through nervous-system regulation

  • Create alignment between competence and self-concept

When that alignment locks in, the anxiety dissolves. You no longer have to “perform confidence” — you simply are confident.

Practical Ways to Start Reclaiming Your Authority

Try these three daily micro-shifts to begin shifting your internal identity:

1. Anchor in evidence

List three situations daily where you demonstrated skill or leadership. Over time, this rewires the brain’s evidence map toward competence rather than doubt.

2. Speak from authority, not apology

Notice language like “Does that make sense?” or “I might be wrong, but…” — then replace it with firm, neutral statements of fact. The words you choose reshape self-perception.

3. Ground before visibility

Before big meetings, slow your breathing to regulate your nervous system. Authority isn’t loud — it’s calm.

The Outcome: Effortless Executive Presence

When imposter syndrome dissolves, your presence changes. You speak slower. You make cleaner decisions. You stop over-explaining.
The room starts mirroring back your certainty — because leadership presence begins within.

Ready to Eliminate Imposter Syndrome at the Root?

This is what we do inside Executive Identity Coaching — a 90-day high-performance experience designed for women in corporate ready to lead with calm authority.
Book your complimentary strategy call →